The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999Description: 548 p. : ill. (some col.) ; 24 cmISBN: 076191238X (acidfree paper); 0761912398 (pbk. : acidfree paper)Subject(s): Advertising -- United States | AdvertisingDDC classification: 659.1 LOC classification: HF5813.U6 | A635 1999Online resources: Publisher description | Table of contents only | Contributor biographical informationItem type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Bangladesh Civil Service Administration Academy Library Ground Floor | Non-fiction | 659.1 JOA 1999 (Browse shelf (Opens below)) | Available | 24511 |
Total holds: 0
Includes bibliographical references and indexes.
jakir
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