000 -LEADER |
fixed length control field |
nam a22 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20171103155952.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
980820s1999 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
98040120 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
076191238X (acidfree paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761912398 (pbk. : acidfree paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
BD-DhBCSAA |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5813.U6 |
Item number |
A635 1999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
Classification number |
659.1 |
Author mark |
JOA 1999 |
245 04 - TITLE STATEMENT |
Title |
The advertising business : |
Remainder of title |
operations, creativity, media planning, integrated communications / |
Statement of responsibility, etc. |
edited by John Philip Jones. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. |
Sage Publications, |
Date of publication, distribution, etc. |
c1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
548 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
590 ## - Cataloguer Name |
Local note |
jakir |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Geographic subdivision |
United States. |
9 (RLIN) |
5012 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
5013 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jones, John Philip. |
9 (RLIN) |
5014 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0656/98040120-d.html">http://www.loc.gov/catdir/enhancements/fy0656/98040120-d.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0656/98040120-t.html">http://www.loc.gov/catdir/enhancements/fy0656/98040120-t.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0734/98040120-b.html">http://www.loc.gov/catdir/enhancements/fy0734/98040120-b.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |