The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999Description: 548 p. : ill. (some col.) ; 24 cmISBN: 076191238X (acidfree paper); 0761912398 (pbk. : acidfree paper)Subject(s): Advertising -- United States | AdvertisingDDC classification: 659.1 LOC classification: HF5813.U6 | A635 1999Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Bangladesh Civil Service Administration Academy Library Ground Floor | Non-fiction | 659.1 JOA 1999 (Browse shelf (Opens below)) | Available | 24511 |
Total holds: 0
Includes bibliographical references and indexes.
jakir
There are no comments on this title.