000 | nam a22 a 4500 | ||
---|---|---|---|
999 |
_c2001 _d1999 |
||
005 | 20171103155952.0 | ||
008 | 980820s1999 caua b 001 0 eng | ||
010 | _a 98040120 | ||
020 | _a076191238X (acidfree paper) | ||
020 | _a0761912398 (pbk. : acidfree paper) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhBCSAA |
||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5813.U6 _bA635 1999 |
082 | 0 | 0 |
_221 _a659.1 _bJOA 1999 |
245 | 0 | 4 |
_aThe advertising business : _boperations, creativity, media planning, integrated communications / _cedited by John Philip Jones. |
260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc1999. |
||
300 |
_a548 p. : _bill. (some col.) ; _c24 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
590 | _ajakir | ||
650 | 0 |
_aAdvertising _zUnited States. _95012 |
|
650 | 0 |
_aAdvertising. _95013 |
|
700 | 1 |
_aJones, John Philip. _95014 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/98040120-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/98040120-t.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/98040120-b.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |