Gamble, Michael, 1943- Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble. - New York : McGraw-Hill, ; 1986. - xv, 448p. : ill. ; 24 cm. - McGraw Hill series in mass communication. . Includes bibliographies and index. ISBN: 0070227705 (pbk.) : $20.95 LCCN: 85012755 Subjects--Topical Terms: Mass media. LC Class. No.: P90 / .G298 1986 Dewey Class. No.: 302.23 / GAI 1986