Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /
edited by William J. Glynn and James G. Barnes.
- Chichester ; New York : Wiley, c1995.
- xxvi, 485 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471960667
95198494
Service industries--Management. Customer services--Management. Service industries--Marketing. Customer services--Marketing.