Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management / edited by William J. Glynn and James G. Barnes. - Chichester ; New York : Wiley, c1995. - xxvi, 485 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0471960667

95198494


Service industries--Management.
Customer services--Management.
Service industries--Marketing.
Customer services--Marketing.

HD9980.5 / .U53 1995

658.3 / GIU 1995